Optimizing the User Experience: 6 Web Design Tips for 2015
As a publisher, your digital-first strategy is all about providing an experience to your readers. You likely know what qualities comprise a good reader experience, but how do you translate that into...
View Article6 Signs That You Need to Improve Your Editorial Workflow
Knowing that you need to improve efficiencies and knowing what you need to do to accomplish that are two different things. You can’t make comprehensive improvements without knowing where improvements...
View Article5 Key Ingredients to Editorial Efficiency
Today, your editorial strategy as a BtoB publisher should be about a digital-first approach. That means a lot of things, but at the heart of it, dwells your editorial workflow.
View Article4 Reasons Why Customer Support Can Make or Break Your Publishing Platform
Most business owners certainly recognize that having a website is imperative, but it’s hard to think beyond just getting it designed, up and running.
View ArticleRevenue in Redesign: Six Features Your New Website Should Have
For BtoB Publishers, a website redesign or update is not simply about making it pretty and responsive. It’s about growing revenue.
View ArticleHow to Keep User Management in Mind for Website Design
As one of the 10 key qualities that guarantee success in website design, user management is certainly something to you want to set up right, from the beginning.
View Article7 Keys to a Buyers' Guide that Works
To be sure, a buyers’ guide is a great way to increase your revenue stream. But, that’s only true when it works properly and fulfills its potential.
View ArticleHave You Looked at Your Newsletter Lately? 8 Tips for a Happier Newsletter
The newsletter hasn’t lost its value for BtoB publishers, by any means, but today, it is the hub of a larger suite of tools to help you build relationships with your audience and it needs to be...
View ArticleUser Management for Editorial Workflow
A powerful CMS looks at user management from all angles—helping to improve your editorial workflow, while attracting and keeping visitors on your site.
View ArticleLinkedIn Engagement: 6 Best Practices for BtoB Publishers
LinkedIn now boasts more than 3 million registered users, and although it’s been the preferred platform for BtoB marketers for quite some time, the launch of it's publishing platform in 2014, upped...
View ArticleInstagram: 16 Best Practices for BtoB Publishers
Is Instagram for BtoB Publishers? You bet it is. That is, if you are willing to go all in—like with any social platform.
View ArticleInstagram: 16 Best Practices for BtoB Publishers, Continued
In our last post, we talked about why Instagram has great potential for BtoB Publishers and shared some basic best practices. Let’s get into the nitty gritty:
View ArticleWhat Digital-First Publishing Means, Right Now
It’s likely that, as a BtoB publisher, you have your foundation in place for a digital-first strategy, already. But, are you on the cutting edge of execution?
View ArticleA Publisher’s Primer: Native Ads
You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?”...
View Article5 Ways Publishers are Using Deep Data
How are publishers using proprietary and 3rd party data to build engagement and revenue?
View ArticleWhen Email Marketing Doesn’t Work: 4 Tips For Getting it Right
Are you an unbeliever? In email marketing, that is . . .
View Article6 Qualities of a Niche Publication Ready to Become an International Brand
You’ve probably heard us talk about the trifecta of BtoB success: Content, Community and Commerce. Today’s digital publishers know that publishing is no longer simply about good content (although that...
View ArticleData Visualization: A Key to the Kingdom of Engagement
But, even more compelling: as time goes on, it becomes clearer that data visualization (not just images) increases engagement, significantly.
View ArticleGoogle is on the Move, Favoring Responsive Design
We've updated our coverage of Google's new search rankings, also known as Mobilegeddon. Now the search engine will rank mobile-friendly sites higher in search results when people are searching from a...
View ArticleWhat Does Revenue Diversity Look Like?
Let’s look at eight revenue streams that provide a good indication of diversity and a little perspective on how you compare to other publishers.
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